Project Overview
Problem
SpareFoot is in need of an up-to-date user persona. The most recent user persona is from early 2017 and they seeking to learn more about how people search for self-storage, and if their needs have changed.
Solution
The project explores how people search for self-storage, uncovering the challenges they encounter and identifying what they value most in self-storage.
Impact
By fully understanding current search habits of users and their preferences, a new persona has been built based on the valuable insights that were received from the user interviews and research. A present day understanding of users self-storage needs and search goals has given SpareFoot more insight into creating a more seamless and satisfying experience for those seeking storage solutions.
