Designed end-to-end experiences for mobile and web platforms using the Double Diamond process and design thinking principles.

Conducted user research through interviews, surveys, and usability testing with 60+ internal and external users across seven user flows to inform personas and improve user experience.

Applied data-driven design by analyzing user behavior, A/B testing variations, and iterating based on metrics and feedback to reduce friction and enhance interface functionality.

Created wireframes, mockups, and interactive prototypes using Figma and Sketch, aligning interfaces with brand guidelines and user needs.

Collaborated cross-functionally with product managers, developers, and QA teams to ensure smooth implementation, design feasibility, and high-quality execution.

Maintained and evolved design systems to ensure visual and functional consistency across products and platforms.

Facilitated design workshops and sprints with 10+ team members to align on goals, boost productivity, and solve complex UX challenges.

Initiated monthly presentations to senior IT leadership to showcase product improvements and drive transparency across the organization.

Implemented responsive design principles to optimize user experiences across devices and platforms.

Stayed current with industry trends, tools, and best practices to keep products innovative and competitive.