Designed end-to-end experiences for products on mobile and web platforms. Reduced friction for users by A/B testing multiple design variations to refine best-performing concept. Tested 60+ internal and external users across seven different user flows / product functionalities. Worked closely with product and developers to smoothly integrate designs into development, dedicating time to work with QA to maintain highest standard of quality and coherence across projects. Executed design thinking principles by leveraging double diamond process to tackle product challenges effectively. Utilized Figma and UserTesting.com as primary tools throughout research and design development.

• Conducted detailed user research and developed personas to ensure designs were intuitive and responsive to diverse user needs. 

• Crafted and refined user interfaces, including everything from information architecture to visual elements, ensuring seamless alignment with brand guidelines and user expectations. 

• Ran usability tests and used feedback to improve interface functionality and user satisfaction, maintaining accessibility. 

• Facilitated design team workshops and design sprints for 10 colleagues to foster connection, dedicate time for brainstorming, ensure best user platform experience, improve quality, and productivity, and align design solutions with business goals/user needs.

• Initiated monthly internal IT feedback presentations to IT senior leadership team for transparency of products across enterprise, showcasing improvements and highlighting product and project successes.

• Maintained updates of latest industry trends and technologies, integrating fresh, innovative tools and practices to keep products current.

• Led design and implementation of user-centered product features increasing user engagement.

• Conducted user research, including interviews and usability testing, for insights and design decisions.

• Collaborated with product managers, developers, and stakeholders to define requirements and deliver high-fidelity prototypes using Figma and Sketch.

• Maintained design systems, ensuring consistency across multiple platforms and products.

• Implemented responsive design principles to ensure seamless user experience across devices.

• Created wireframes, mockups, and interactive prototypes for web and mobile applications, enhancing user experience and interface usability.

• Utilized data-driven design approaches by analyzing user metrics and feedback to iterate on designs.

• Worked with developers to ensure design feasibility and adherence to best practices in UI development.