DEFINE
Research Phase 1
User Feedback Captured Internally
Poor Responsiveness on Smaller Devices: The interface struggled to adapt to different screen sizes, leading to reduced visibility and navigation difficulties, especially on mobile devices and smaller screens. This was particularly frustrating for users who needed quick and easy access on the go.
Insufficient Navigational Cues: A lack of clear menus and directional cues often left users feeling lost, making it difficult to find specific closing fee sections and caused confusion for users that wanted to navigate back to the original quote results, which was a common point of friction.
Overwhelming Information Presentation: The display of extra long tables filled with closing fees caused cognitive overload and overwhelmed users, making it challenging to locate and focus on the most relevant data.
Challenging Navigation: Users often found themselves having to scroll excessively to view closing fees, making the experience less intuitive and more cumbersome.
Unnecessary Complexity in Input Fields: The redundancy in input fields for agent commissions added unnecessary complexity, making it harder for users to efficiently enter and review their data.
Poor Space Management: The design did not make optimal use of the available screen space, forcing users to frequently scroll up to view calculations, which disrupted their workflow and focus.
DEFINE
Competitor SWOT Analysis
Heritage Title Company
Strengths
Details
Comprehensive and detailed information
Provides sellers with a clear breakdown of costs and net proceeds.
User-friendly format
Easy to understand and navigate, making it accessible for all sellers.
Trusted brand
Heritage Title Company has a strong reputation in the market.
Weaknesses
Details
Limited digital tools
May lack advanced online or mobile app features compared to competitors.
Dependency on market conditions
Accuracy can be affected by fluctuating real estate market conditions.
Regional limitations
Services may be restricted to certain geographic areas.
Opportunities
Details
Technological advancements
Investing in technology to offer online tools and mobile app access.
Market expansion
Expanding services to new regions or states.
Educational content
Providing educational resources to help sellers understand the net sheet.
Threats
Details
Increased competition
More companies offering similar or enhanced services.
Regulatory changes
Changes in real estate regulations affecting the process or costs.
Economic downturns
Economic instability can reduce the number of property transactions.
Timios Title and Escrow Services
Strengths
Details
Transparent pricing
Clear and upfront about all fees and costs.
Efficient process
Streamlined procedures that save time for sellers.
Strong customer service
High ratings for responsiveness and support.
Weaknesses
Details
Limited brand recognition
May not be as well-known as larger competitors.
Potential for technological lag
May not have the latest tech tools compared to more tech-savvy competitors.
Geographic restrictions
Services may be limited to specific regions or states.
Opportunities
Details
Technological advancements
Investing in cutting-edge technology to improve user experience.
Market expansion
Expanding services to new regions or states.
Partnership opportunities
Collaborating with real estate agencies and brokers.
Threats
Details
Increased competition
More companies offering similar or enhanced services.
Regulatory changes
Changes in real estate regulations affecting the process or costs.
Economic downturns
Economic instability can reduce the number of property transactions.
TitleSmart Seller Net Sheet
Strengths
Details
High customer satisfaction
Strong reputation for excellent customer service and support.
Detailed and accurate net sheets
Provides detailed and precise breakdowns of seller costs and proceeds.
Experienced team
Knowledgeable staff with extensive industry experience.
Weaknesses
Details
Limited digital presence
May lack advanced online tools and mobile app features.
Dependency on manual processes
Some processes may not be fully automated, leading to potential inefficiencies.
Geographic restrictions
Services may be limited to specific regions or states.
Opportunities
Details
Technological advancements
Developing advanced digital tools to enhance user experience.
Market expansion
Expanding services to new regions or states.
Partnership opportunities
Collaborating with real estate agencies and brokers.
Threats
Details
Increased competition
More companies offering similar or enhanced services.
Regulatory changes
Changes in real estate regulations affecting the process or costs.
Economic downturns
Economic instability can reduce the number of property transactions.
DEFINE
Research Phase 2
Problem statement:
Goals:
Intuitive Design: Develop a user-friendly interface for the Seller Net Sheet that minimizes complexity and maximizes ease of navigation.
Automated Calculations: Implement automated features that calculate costs, taxes, and fees dynamically based on input variables such as sale price, location, and specific seller circumstances. This reduces the cognitive load on the seller and gives the user calculation in real time by eliminating the friction of adding another step to calculate.
Customizable Scenarios: Allow sellers to easily modify inputs and immediately see how changes affect their net proceeds. This includes testing different selling prices, adjusting agent commissions, or accounting for potential renovations.
User flow— paths to the SNS:
DEVELOP
